Naming Apps WYSIWYG

Have you ever wondered where these app get their names from?The Android Market and rivals are inundated with apps so it's interesting to see some of the marketing strategies that are coming out from app developers in a very congested market. Of course major app developers always have a trick or two up their sleeve and Sony has come up with an Ace of Spades by quite simply naming one of their new apps with a foolproof name that does exactly what it says on the packaging Video Trimmer. What does the app do, trim videos of course! https://market.android.com/details?id=com.sonydna.videotrimmer. The Video Trimming app has many rave reviews and is well worth checking out.
Superb marketing by Sony, wysiwyg(what you see is what you get) is strangely enough a concept not properly explored in the App Development game as developers try more and more outlandish names to make their creations stand out. Leave it to an old grandmaster like Sony to make back to basics fashionable again. As for the app in question, its simple and trimmed and the high quality you could expect from Sony. http://www.youtube.com/watch?v=o6fUulEflgU&feature=player_embedded